How to Choose Your Amazon Seller Account: Models, Tools & Tips for Success
Amazon seller account creation is the first step towards establishing a successful online business. As a leading Amazon marketplace management company in the US, we understand the importance of choosing the right type of seller account that aligns with your business goals and requirements. This article will explore the business models and key differences between a professional and individual seller account to help you make an informed decision.
5 Business Models to Choose From
When starting your Amazon selling journey, deciding on the business model that best suits your interests and resources is essential. Here are five common business models you can choose from:
Online and Retail Arbitrage: This model involves sourcing products at a lower price, either from online marketplaces or physical retail stores, and reselling them at a higher price on Amazon. It requires a keen eye for identifying profitable products and market trends.
Wholesale: With the wholesale model, sellers purchase products in bulk from manufacturers or distributors at a discounted price and then sell them on Amazon. This approach allows for scalability as you can source products in large quantities and leverage competitive pricing.
Dropshipping: Dropshipping eliminates the need for inventory management as sellers act as intermediaries between customers and suppliers. When a customer orders, the seller forwards the order details to the supplier, who then ships the product directly to the customer. This model reduces upfront costs but requires effective supplier management.
Handmade: Amazon Handmade is a marketplace selling unique, handcrafted products. This model suits artisans, craftsmen, and small businesses that create high-quality, handmade items. It allows targeting a niche audience seeking unique and personalized products.
The Private Label Model: Private labeling involves creating your brand and selling products under that brand on Amazon. This model allows more control over branding, product quality, and customer experience. It requires product research, sourcing manufacturers, and building a brand identity.
Choose a Fulfillment Method
Before you begin with your Amazon seller account creation, you must also consider how to fulfill customer orders. The e-commerce giant offers two primary fulfillment methods:
Fulfillment by Amazon (FBA)
With Fulfillment by Amazon, sellers send their inventory to Amazon's fulfillment centers. The platform handles the storage, packaging, and shipping of products. FBA provides several benefits, including access to Amazon Prime customers, reliable order fulfillment, and customer service. It allows sellers to focus on growing their business while Amazon handles logistics.
Fulfillment by Merchant (FBM)
Fulfillment by Merchant involves sellers handling the entire fulfillment process themselves. Sellers store, package, and ship products directly to customers. FBM provides more control over the fulfillment process, including shipping options and customization. It can be suitable for sellers with unique fulfillment requirements or those who prefer to manage their inventory.
Choose the Products You Want to Sell
Once you have determined the business model and fulfillment method, it's time to choose the products you want to sell on Amazon. Conduct thorough market research to identify profitable product categories, analyze competition, and consider product demand, pricing, and potential profitability factors.
Choose Amazon Seller Account Type: Professional Vs. Individual
Amazon offers two types of seller accounts: professional and individual. Let's delve into the key differences between these two account types:
Professional Seller Account
Monthly Subscription Fee: A professional Amazon seller account creation requires a monthly subscription fee, regardless of your sales volume. This fee grants access to advanced selling features and tools.
Unlimited Product Listings: Professional sellers can list unlimited products on Amazon. This is beneficial if you plan to sell a wide range of products or scale your business.
Access to Additional Tools: The sellers gain access to advanced selling features, including bulk listing and inventory management tools. These tools simplify the selling process and efficiently manage an extensive product catalog.
Eligibility for Amazon Advertising: They can run Amazon advertising campaigns to promote their products and increase visibility. Advertising can significantly boost sales and brand exposure.
Individual Seller Account
No Monthly Subscription Fee: An individual Amazon seller account creation has no monthly subscription fee. Instead, sellers pay a per-item fee for each product sold. This fee structure is suitable for sellers with low sales volume or those testing the waters before committing to a professional account.
Limited Product Listings: Individual sellers can only list a maximum of 40 products on Amazon. This limitation may restrict scalability for sellers aiming to expand their product catalog.
Basic Selling Features: The sellers can access basic selling features but do not enjoy the advanced tools available to professional sellers. This might be sufficient for sellers with straightforward selling needs.
No Eligibility for Amazon Advertising: They are not eligible to run Amazon Advertising campaigns. This can limit their ability to promote products and compete for visibility on the platform.
Which Amazon Seller Account Type is Best for You?
Choosing the right account type depends on various factors, such as your business goals, expected sales volume, and budget:
Professional Seller Account
A professional account is better if you plan to sell more than 40 products per month and want access to advanced selling tools and advertising features. The monthly subscription fee can be cost-effective if you anticipate high sales volume. Additionally, the ability to run Amazon advertising campaigns can significantly enhance product visibility and sales.
Individual Seller Account
An individual account may be more suitable for sellers with a limited number of products or those starting with low sales volume. The absence of a monthly subscription fee can be advantageous if you're still testing the market or have a small-scale operation. However, consider the limitations on product listings and the inability to utilize Amazon advertising.
It is best to consult an experienced Amazon marketing company to help you with hassle-free and successful seller account creation on Amazon.
Can You Start As an Individual Seller & Switch To a Professional Account Later?
Yes, you can start with an individual seller account and switch to a professional seller account as your business grows. Amazon allows you to upgrade your account anytime by selecting the professional selling plan. This transition lets you take advantage of the additional features and benefits of a professional account, such as unlimited product listings, advanced selling tools, and access to Amazon advertising.
Choose Support Tools
After Amazon seller account registration, utilizing the right support tools can make a significant difference. These tools can streamline processes, automate tasks, and provide valuable insights to help you stay competitive and maximize your success in the Amazon marketplace. Here are some essential tools you should consider:
Inventory Management Software: Managing your inventory effectively is crucial for maintaining product availability, avoiding stockouts, and fulfilling customer orders promptly. Inventory management software helps you track inventory levels, set up reorder points, and streamline replenishment. It can also provide insights into product performance, profitability, and demand forecasting.
Repricing Tools: Price competitiveness is vital in winning the Buy Box and attracting customers on Amazon. Repricing tools automate adjusting your product prices based on competitor prices, market conditions, and pricing strategy. These tools ensure that your prices remain competitive while maximizing your profitability.
Keyword Research Tools: These tools help you identify high-volume, relevant keywords that customers search for on Amazon. By incorporating these keywords strategically into your product titles, descriptions, and backend search terms, you can improve your rankings and increase the chances of your products being discovered by potential customers.
Analytics Platforms: These platforms provide comprehensive insights and reports on performance metrics, including sales, conversion rates, traffic sources, and customer behavior. By analyzing this data, you can identify trends, spot opportunities for improvement, and make informed decisions to optimize your selling strategies.
Review and Feedback Management Tools: Managing and responding to reviews is essential for building trust with potential customers. Review and feedback management tools help you monitor and respond to customer reviews, track feedback ratings, and proactively address any customer issues or concerns. These tools enable you to maintain a positive brand image and improve your seller performance.
Listing Optimization Tools: These tools help you analyze and optimize your product titles, bullet points, descriptions, and images to improve keyword relevance, readability, and overall listing quality. These tools often provide recommendations and suggestions to help you create compelling and informative product listings.
Customer Support and Helpdesk Tools: Providing excellent customer support is crucial for maintaining customer satisfaction and promptly resolving any issues or inquiries. Customer support and helpdesk tools enable you to efficiently manage customer messages, inquiries, and returns. They help streamline customer communication, ensuring timely responses and efficient resolution of customer concerns.
Partner with Us for Seamless Amazon Seller Account Creation
YourSeller is a one-stop destination for Amazon seller account creation and comprehensive Amazon marketplace management in the US. We offer comprehensive solutions to help you establish a successful presence on Amazon as a business. From choosing the right seller account type to providing support tools, inventory management, and advertising strategies, we can help you establish, run, and expand your business on the platform.
Partner with us to unlock your full selling potential on Amazon. Contact us today to get started with your Amazon seller account registration in the USA!
