Top Benefits of Using Amazon PPC Campaigns or Paid Ads
Advertising has always played a pivotal role in driving sales figures. While traditional media was the go-to solution for retailers and marketers in the past, digital media has gradually taken over the advertising space in the last decade. Besides social media, websites such as Amazon have become the hotbed for online advertising.
This is why Amazon Marketing Services has gained immense popularity. Besides enhancing the visibility of a product, Amazon paid advertisements also offer a host of benefits, including detailed performance tracking of paid ads.
How Does an Amazon PPC Campaign Work?
Setting up an Amazon paid ads campaign is extremely easy. All you need to do is identify the product you want to promote, pick out the most relevant keywords that could be searched for your product and set a budget for its promotion. Hiring professionals who provide marketplace management services can help you.
Benefits of Amazon Advertising Campaigns
1. Hike in Sales for All Products in Your Product Line
If you are a seller and wish to boost sales of your product on a global platform such as Amazon, a paid advertising campaign can work wonders for you. A paid campaign on Amazon works on carefully selected keywords and search history algorithms put together. By picking out the right keywords for your product, an Amazon paid campaign can help enhance the visibility of your product.
2. Increase in Conversions or Sales of Your Products
Since Amazon advertising services are driven by keywords and search history patterns, your product is displayed to buyers instead of viewers. This boosts the sales possibilities for your products.
3. Pay Only for the Number of Clicks from Buyers or Potential Buyers
The biggest benefit that Amazon PPC campaign management offers is that you pay for clicks and not impressions. In other words, this online advertising is billed to you based on the number of clicks that your product receives. While your product is exposed to the wider audience of Amazon, you need to pay only for the number of times a buyer or potential buyer clicks on your product.
4. Optimized Products for Searches on Different Types of Devices
One of the major challenges while advertising online is to ensure that your advertisement is compatible with different devices, including desktops and mobile phones. Professionals who provide Amazon advertising services offer you ads that are compatible across platforms and hence free you of the inconvenience of customizing your ads again and again.
5. See Your Investment Pay Off by Tracking Performance
You can measure the success of your ad campaign through a reporting feature for sponsored products that will provide insights on the performance of your advertisement. This way, you can optimize your campaign for better performance.
6. Sponsoring Fresh Listings
Amazon’s algorithm takes into account the conversion rates and sales velocity of products for ranking purposes. This decides which product features on top in response to a search. This affects the exposure that a new product should get, making it imperative to sponsor new product listings so that Amazon can drive traffic towards a new product.
7. Holiday/Seasonal Campaigns Can Boost Sales Impressively
Holidays and seasonal campaigns can boost your sales tremendously. This is when people usually buy gifts for their loved ones. A well-planned PPC campaign can draw a lot of traffic to your products.
There are several kinds of paid advertisements as part of Amazon PPC campaign management that you can use for your product. Here’s a look at the benefits these different ads offer:
Benefits of Sponsored Product Ads
These ads are the most commonly used on Amazon. They look less like advertisements and more like organic content. This helps in driving click through rates and conversions. In addition to this, they are cheaper than Google Ads and help in ranking products on top of organic results.
Benefits of Sponsored Brand Ads
These ads are a great choice as part of Amazon marketing services if you are looking to build online brand awareness. They carry a logo and custom headline and can be used to promote three products at a time. These ads are also keyword driven, offer a greater level of customization and work best if you would like to drive traffic from your product page to your brand store page. These work ideally for boosting seasonal sales.
Benefits of Product Display Ads
Product display ads work best for those who have a specific audience in mind. These ads can appear on your competitor’s page displaying your product as ‘similar results’ and drive traffic towards your page. They effectively increase visibility on your listing pages and boost brand recall value among your audience. Another interesting aspect is that these ads can target customers on and off Amazon.
Benefits of Amazon Video Ads
When it comes to Amazon advertising services and tools, they are extremely effective and engaging. These video ads are set on auto play, muted and an interested customer can expand the video and watch it if they are interested in your product. They are highly customizable, and are excellent tools for brand storytelling and boosting awareness. They score over others when it comes to engagement.
Let Our Experts Help You!
If you wish to explore Amazon advertising services for your business, let us help you by creating the most effective campaign! Your Seller specializes in marketplace management services, particularly Amazon PPC campaign management. You can reach out to us by calling on +91 9909513312 or e-mail us at contact@yourseller.in for more information. We'll be happy to help you!
