How to Improve Product Reviews on Amazon?
“Product reviews can make or break your business on Amazon.”
Online reviews are the new word-of-mouth marketing, they are immensely powerful and can have a huge impact on how your business is considered. While reviews are vital for any online business, they are a lot more important when it comes to Amazon.
On Amazon, reviews have a direct impact on conversion rate, rankings, sales and more. There are many ways through which you can earn positive reviews on your Amazon product listing page. Some of which are highly impactful, let’s get to learn about them.
Why do Product Reviews Matter?
Amazon is an ideal online platform to reach customers and build a thriving sales business. However, to survive on this platform, having a good brand reputation is highly important. The majority of customers shopping on Amazon are influenced by the product reviews they read. Hence, focusing on reviews becomes highly important.
The best practices around reviews are constantly changing and it’s essential for sellers to keep up. Your ability to generate reviews will make the difference between your product’s success and failure.
Benefits of getting Amazon Customer Reviews
Amazon reviews carry out a few different purposes. Reviews can:
Get more conversion
Push uncertain buyers into a purchase decision.
Convences customers of quality
Serves as word of mouth.
How to Get Reviews on Amazon?
While many sellers understand why reviews are vital, they often find it difficult to get honest reviews from their customers. Here’s, how you can boost your reviews on Amazon.
1. Provide a quality customer experience
The major reason for negative reviews involves customers feeling deceived about a product.
For such reasons, you need to provide relevant information about the product. Be honest about what you are selling and give accurate, exact information about your product as possible to ignore any confusion or false expectations.
Also, ensure to use quality & aesthetic product packaging.
2. Use Product Inserts
Products inserts are leaflets that many sellers include in the box when shipping a product to a customer. It can be useful when encouraging customers to leave a review although you must be careful not to give any statement.
Inserts are also a great aspect to highlight a few key features and benefits of the products. You can consider linking to your social media page in your inserts. Use QR code to redirect customers directly to the recent order page.
One effective way is to ask customers to register their product in return for an extended warranty to their email. Afterward, you can enter them in an email auto-responder series to remind them to leave a review.
3. Use Amazon Review Button
‘Request a Review’ button will help you boost the rate of reviews approximately by 20%. Increasing the possibility of existing customers leaving feedback is essential to grow the number of reviews.
Here’s what happens when you press the request a review button
Available within 5-30 days of an order being delivered.
Message can not be customized.
Using this does not ban you from asking for a review separately.
You can manually click this button within your manage order page within Seller central.
4. Leverage Amazon Vine
Amazon Vine invites the most trusted reviewers to post opinions about products to help their fellow customers make informed purchase decisions. Amazon picks Vine Voices based on the insightful reviews published on their past purchases.
For sellers with fewer than 30 reviews, Amazon Vine allows sellers to submit 30 products that are shipped to specially selected Vine reviews. The charge of the Amazon Vine enrollment fee is $200 and will be charged once per parent ASIN.
You can enroll your product in this program and increase your reviews on the Amazon product page. However, if no reviews are received within 90 days from the date of purchase, no enrollment fees will be charged.
5. Turn Seller Feedback into Product Reviews
The majority of buyers on Amazon don’t quite understand the difference between seller feedback and product reviews. Many of us have probably seen reviews left in Seller Feedback at some point. It is important to constantly review your seller feedback. Forehandely, email all who have left positive seller feedback. Especially, those who left product reviews and request them to leave product reviews.
6. Use Amazon to Contact Critical Reviews
Recently Amazon introduced the ability to contact customers who have left a 3-star review or less. This feature works well to initiate a dialogue with customers who left serious reviews and hopefully make them happy and have them revise their reviews.
There are a few essential things you need to consider about this buyer contact feature though:
Amazon sends those reviewers a canned message.
You must be brand registered.
There is uncertainty about the customer revising the review.
This tactic won’t get you any more reviews, however, having customers change or delete negative reviews is arguably more impactful than anything else.
Final thoughts,
You can obtain amazing reviews if you have a prominent product and customer service. Afterward, it is only a matter of time before the sales roll in.
However, if need expert advice on how to boost your Amazon product reviews with exceptional strategies and tools, get in touch with Your Seller. Our team provides marketplace management services both in USA and India. Contact us at +1 510 648 3933 or +91 9909513312 or mail us at contact@yourseller.in.
