Learn About the Benefits of Amazon Brand Registry!

It all comes down to making the best brand experience possible.

Protecting your brand from fraud is one of the top priorities. The risk of a third-party changing the name of your products, competitors using your brand name to sell their low-quality items there are a lot such things that can go wrong if you are not careful when selling on Amazon.

Fortunately, the Amazon brand registry provides a necessary set of tools that will help sellers avoid such issues. The program allows store owners on Amazon to gain access to a wide range of advanced tools to improve their business, protect their brand and deliver better customer experiences.  

This attribute makes a significant difference if you are trying to take your Amazon store to the next level. Let’s look into its benefits:

1. Gain Protection of your Brand

The foremost advantage of the Amazon brand registry is that it secures your brand name against any fraud. You get full protection over your product listing page. Amazon also blocks any hoax from happening when you have your brand registered. It identifies a deceitful activity surrounding your brand and product, hence securing your brand image.

You will gain complete control over product listing information and how you want to promote it. Overall, your brand will be taken care of properly. Amazon will ensure to listen to your complaints and solve them instantly, while it also has a dedicated team that reports any suspicious activity and counterfeit products.

2. Better Understanding of your Customers

With the help of Amazon Brand Registry's advanced analytics feature, you get access to data on customer search and the buying behavior of your target customers. You will be able to instantly know which products are working the best with your audience, what search terms your audience is frequently typing in and key demographics.

From there you can utilize the insights to improve your store experience and your products. You will easily get the most relevant points to enhance your Amazon strategy.                                         

Points include:

• Amazon Search Terms

Amazon search terms help you to discover what products are getting the most clicks and conversions on planned search terms. You can monitor the influence of marketing campaigns. 

• Repeat Purchase Behaviour 

Strategize and assess your marketing campaigns to drive repeat purchases and get new customers. 

• Market Basket Analysis

Identify cross-selling and bundling opportunities by gaining insight into products that are being purchased being bought together by your customers. 

• Item Comparison and Alternate Purchase Behaviour

Gain insights on your competitive intelligence of products most frequently viewed together with your and customer's final choice after viewing your product. 

• Demographics        

Connect with your target customer more effectively or identify customization opportunities with customer demographics insights. 

This will help you to get a better understanding of your customers.                 

3. Increase your Product Sales  

 When Amazon protects your brand data and removes any false listings related to your brand, you will naturally observe a boost in your sales.  

Plus, when customers type in your brand name on Amazon, they will easily be able to navigate to your product page and not others. This increases your conversion rate.

4. Gain Access to Amazon’s A+ Content Feature

“Great A+ content will always have a positive impact.”

Amazon’s A+ content helps to improve the display of the product listing page. Add extra text, high-quality images, unique brand stories and more.

With enhanced brand content, it’s going to be easier to showcase your product’s unique value proposition and overcome any objections your customers may have.  

5. Brand Store Optimization

Instantly boost the experience of your online store and find better ways to engage with your customers, with Amazon Brand Registry. You will have the tools to customize your Amazon brand store uniquely. 

With Brand Registry's easy-to-use store builder, you can easily make a custom Amazon storefront for your brand. Choose from the number of various templates, or custom make it yourself. 

To enhance your brand awareness and drive more traffic to your products, you can leverage the use of sponsored brand ADs. These ads will help appear your brand on top of Amazon’s search result page, thus providing more attention to your product offering.

Set up your business with Amazon Brand Registry today:

From better brand security to many ways of engaging customers, you will get everything to drive sales and boost awareness with Amazon Brand Registry. With the help of many tools you have access to, you will be one step closer to maximizing your potential on Amazon and standing out from the crowd. 

If you are figuring out how to provide a better experience on Amazon, get in touch with Your Seller. We offer excellent eCommerce marketing services, including brand registry. Our team of Amazon marketing experts will understand your needs and provide unique solutions to enhance your online business and sales. We have boosted sales and enhanced the search results of many stores, all thanks to our team's expertise. 

Feel free to call us at +1 510 648 3933 or +91 9909513312 or mail us at contact@yourseller.in. We’ll be glad to help you!